We Won An Award!

We’re pleased to announce that we won an award over on Twitter. We are now part of the Theo Paphitis (yes, him off the telly!) fronted weekly competition Small Business Sunday, or #SBS for short. Hooray! Hurrah! Go us!

#SBS was created by Theo Paphitis in October 2010. Theo is best known for appearing on Dragons Den on BBC Two. If you didn’t know, he is Chairman of Ryman Stationery plus Boux Avenue lingerie and Robert Dyas, as well as joint owner of Red Letter Days. Each week, Theo rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM each Sunday count.

Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has over 450,000 followers, this provides a massive boost to the chosen lucky businesses. The benefits range from increased Twitter followers, to positive media publicity and crucially for many, increased sales! Of course, none of this is guaranteed as it is largely down to perseverance and hard work. A smidgen of luck comes in handy.

Our tweet was lucky enough to grab the attention of Theo and as well as an increase in awareness of Appleton’s on Twitter and a bunch of new followers, we are proud to be part of this network of businesses. The 2015 national SBS event took place earlier this year in January, so we’ll have to wait until next year to head to that where we’ll be in the same room with all the other winners, have chance to mingle and meet new people and business owners, as well as having a photograph with Mr Paphitis himself! Follow us over on Twitter and if you’re a fellow business owner, make sure you enter #SBS too, you could be the next winner!